India's shopping malls lose bustle as economy slows down
Recently
we made a study of the impact of shopping malls on the small retail
stores. The study revealed that not many small retail stores but also
some big departmental stores in the vicinity of the big malls had to
close down. Nevertheless some of the big malls lost their attraction
over the years due to lack of proper customer service, poor quality of
product and so on. Therefore, many malls look deserted. The builders and
developers are putting up malls in every corner of the city and then
luring investors with false figures and hopes. It is not only slowing
economy but also because of overdoing. The builders and developers are
putting up malls in every corner of the city and then luring investors
with false figures and hopes. They build malls without proper study of
the viability and potentiality of the area such as the types of people
that are going to come in. Moreover, it is trend all over the world
that during the good years, people will be spending money lavishly--
buying cars, laptops, LCD TV, digital cameras, cloth, other household
articles and other such items, besides dining in costly hotels. It is a
fact that they just spend and put it on their credit cards. But when
there is a slide in the economy, job may be scarce not be secure, salary
increment may not happen, house asset value may not increase (or even
decrease), their stocks investment may not fetch them unlimited
profit...people feel insecure about the future. When people get worried,
they stop spending on the luxuries, and these results in a chain
reaction throughout the economy. The result is that there will not be
enough people walking into the malls in the days ahead. It is no wonder
that even In fast-growing cities like Ahmedabad, Pune and the New Delhi
region, vacancy rates at malls are more than 25 percent. It is not
surprising to note that at Phoenix Market City in Mumbai only 205 of the
255 leased stores are open; reports show that another 50 units might
become dysfunctional in the course of next two years. It is indeed a
down with mall syndrome!Dr.C.Murukadas, The Times of India, July 30, 2012
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